““We tailor everything we do to include everyone,” he said. “When we build a new enclosure we are very aware that it needs to be suitable for all.
“We are lucky that our design features allow us to do so quite easily – I have seen other attractions that, logistically, find it much more difficult.”

Martin Dupee, director of operations at the Zoological Society of East Anglia (ZSEA)

For most holidaymakers, booking a holiday comes down to little more than cost and location.

But for the millions of tourists with physical and mental impairments, the process, from where to stay to how to get there, is far more complex.

Visit England believes the UK accessible tourism market generates more than £12bn for the economy, roughly 20pc of the entire day and overnight trip spend in the country.

Disabled travel has long been one of the biggest challenges facing the industry, with many high street agents, hotels and attractions unequipped to handle specialist arrangements.

And though in recent years a focus has been put on increasing accessibility where possible, a lack of awareness is still holding travellers with health problems back.

Martin Dupee, director of operations at the Zoological Society of East Anglia (ZSEA), which runs Banham Zoo and Africa Alive, said accessibility was at the forefront of all business decisions.

“We tailor everything we do to include everyone,” he said. “When we build a new enclosure we are very aware that it needs to be suitable for all.

“We are lucky that our design features allow us to do so quite easily – I have seen other attractions that, logistically, find it much more difficult.”

Source: Eastern Daily Press

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